You are interested in buying a business and manufacture beer, because you love beer. You don’t know much about marketing but you do know that having…

You are interested in buying a business and manufacture beer, because you love beer. You don’t know much about marketing but you do know that having a target market is a good idea.

can you explain briefly what market segmentation, market targeting and positioning is?

and explain how they can help your beer business?

List the main types of segmentation variables and can provide for each type an example that could be applied to the market of beer