What is and What is Not A Relationship?

What is and What is Not A Relationship? 

CRM focuses on the relationship. Successful organizations use three steps to build customer relationships:

• determine mutually satisfying goals between organization and customers

• establish and maintain customer rapport

• produce positive feelings in the organization and the customers

Read the following articles related to CRM and customer relationships. Feel free to search for additional material if you wish, but this is not required. Think about the topic “What is and What is Not a Relationship?”

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