Watch the video, ” Integrated Marketing Communications at Ogden Publications .” Answer the following: What are the challenges of maintaining a

Watch the video, “Integrated Marketing Communications at Ogden Publications.” Answer the following:

  1. What are the challenges of maintaining a consistent look and feel across different media?
  2. What are the editorial and design differences between a Web magazine and a print magazine?
  3. What in-house marketing groups have to coordinate efforts to plan and execute Ogden’s IMC campaigns and activities?

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