Tide laundry detergent maintains the same market share it had 50 years ago because of the sales contributions from its various line extensions.

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Tide laundry detergent maintains the same market share it had 50 years ago because of the sales contributions from its various line extensions. It can be said that Tide employs a preemptive cannibalization strategy in generating line extensions. What does this mean? Why do they choose to use this strategy?

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