- The owners of the international KFC fast-food franchise have asked you to help them to encourage their New Zealand management team to understand more about business and marketing. You are to prepare an analysis of the marketing macroenvironment as it relates to KFC’s business in New Zealand.
a) Briefly define the marketing macroenvironment and describe all of the main components of the marketing macroenvironment.
b) Explain why it is important for an organisation to monitor its macroenvironment.
c) Discuss FOUR key macroenvironment factors that you consider could impact on KFC in New Zealand over the next 5 years.