Paul’s research director has asked him to prepare the report. He needs to use a hybrid of primary and secondary research and spread the cost across…

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Paul’s research director has asked him to prepare the report. He needs to use a hybrid of primary and secondary research and spread the cost across many clients to reduce the price. Which of the following research techniques will Paul use? 

Select one:

a. observational research

b. survey

c. test market

d. experimental research

e. syndicated study

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