Need help with this (only 5th question ‘What other types of media our strategies would you use on each of these products?’ is required).
Choose two vastly different products aimed at different demographics.
Develop an advertising campaign for each based primarily on electronic/digital media.
Answer the following questions (in MS-Word):
- Who is the audience for each of these products?
- What research is needed to develop a successful campaign, and what steps will you take to conduct such research?
- What electronic media would you use to advertise to the diverse groups associated with these products? Why?
- What special considerations would you need to weigh before settling on an electronic advertising strategy for these products?
- What other types of media our strategies would you use on each of these products?
The two products that I have chosen are 1. A new hair loss product called “hims.” The name in itself tells you that it is specifically made for men. 2. For women maybe we could do Bio-Oil because it is marketed towards women and stretch marks