Mattel: Overcoming Marketing and Manufacturing Challenges C A S E 7 Synopsis: As a global leader in toy manufacturing and marketing, Mattel faces a…

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Evaluation of alternatives and recommendation of new product development and or course of action to management

New Product Strategy – comprehensive description of tangible and intangible attributes of the product, “type” of product, form of strategy option used for this new product development, differentiation and positioning strategy.  Be sure to include your rationale supported by data.

Be sure your case analysis and proposal is comprehensive and includes the appropriate marketing concepts that will convince the Mattel Management of your expertise and validity of ideas.

Format:

APA format

3 references

4 pages (not including reference and title pages)

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