Look, a cosmetic company, overtakes Nature, a small cosmetic franchise. Nature manufactures and sells cosmetics that are made of 90 percent natural…

Look, a cosmetic company, overtakes Nature, a small cosmetic franchise. Nature manufactures and sells cosmetics that are made of 90 percent natural ingredients, and are not animal-tested. It has always targeted a special audience and has focused its efforts on a limited segment in the market. Look decides to promote products by Nature as a totally separate brand, understanding that the products interest and attract a special segment of the market. This is an example of _____. 

Select one:

a. segment marketing

b. individualized marketing

c. niche marketing

d. mass marketing