HOW WOULD YOU SUGGEST THE LOYALTY PROGRAMME FOR THE AIRLINE BE STRUCTURED, DRAWING UPON THE RELATIONSHIP CHAIN. HOW MIGHT YOU IDENTIFY THE DIFFERENT

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  1. HOW WOULD YOU SUGGEST THE LOYALTY PROGRAMME FOR THE AIRLINE BE STRUCTURED, DRAWING UPON THE RELATIONSHIP CHAIN.
  2. HOW MIGHT YOU IDENTIFY THE DIFFERENT TARGET SEGMENTS FOR YOUR AIRLINE?
  3. WHAT METRICS WOULD YOU SUGGEST BE ASSOCIATED WITH EACH OF THE STAGES OF THE CHAIN AND WHY?
  4. ASSESS HOW YOU MIGHT KNOW WHETHER YOU WERE SUCCESSFUL OR NOT.

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