- HOW WOULD YOU SUGGEST THE LOYALTY PROGRAMME FOR THE AIRLINE BE STRUCTURED, DRAWING UPON THE RELATIONSHIP CHAIN.
- HOW MIGHT YOU IDENTIFY THE DIFFERENT TARGET SEGMENTS FOR YOUR AIRLINE?
- WHAT METRICS WOULD YOU SUGGEST BE ASSOCIATED WITH EACH OF THE STAGES OF THE CHAIN AND WHY?
- ASSESS HOW YOU MIGHT KNOW WHETHER YOU WERE SUCCESSFUL OR NOT.
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