How products are moved within a distribution channel can be just as important as the product itself. To some companies their lean, efficient and well planned distribution methods provide them a competitive advantage. Let’s discuss and brainstorm some potential distribution channel strategies.
What would be the distribution options for the following: Pick 3 and identify some channel options and why you chose that approach.
- New exercise machine
- Micro brew beverage
- Dish washing detergent
- Children’s toy
- Homemade wooden kitchen table
- Accessory for a smartphone
- Floor tile
- New frozen food item
Provide your own reflection of how a chosen distribution method affects consumer value and how you might go about formulating a plan for consumer demand for a product/service.