I wonder if you can send me the case solution for “Marketing the National Hockey League”. by Harvard business school (9-596-059), Rev. December 28,1995.
The questions of the case are as follow:-
1.How can NHL profitably grow its fan base?
2.What are the significant cultural differences b/w Canada and USA regarding Hockey.
3.Specifically, what will make it challenging to grow the US fan base
4.Finally, address how NHL can use mass media / advertising grass roots making tools to grow its fan base. What are the advantages of each? which should it choose?