COM323- Week 3- Assignment Ethics and Persuasion

Ethics and Persuasion

Prepare a three- to five-page paper (not including title and reference pages), formatted according to APA style as outlined in the Ashford Writing Center, that details the importance of ethical behavior and its significance in persuasion. Define at least two ethical theories in your paper, and identify and describe the impact that ethical practices have on persuasion. Your paper must include at least three outside scholarly sources to support your opinions. You should choose an effective example to clearly illustrate your viewpoints such as a current event issue or personal experience.Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.

Waypoint Assignment Submission

  1. Persuasion: A Social Science Approach
      1. Chapter 3: Ethics of Persuasion
      2. Chapter 7: Priming: Influencing Attitudes and Behaviors
      3. Chapter 8: Narrative Persuasion


Messina, A. (2007). Public relations, the public interest and persuasion: An ethical approach. Journal of Communication Management, 11(1), 29-52. Retrieved from the ProQuest database.

  • An enlightening examination and discussion of ethical theories used in persuasion research from a professional perspective.Accessibility Statement (Links to an external site.)Links to an external site.Privacy Policy (Links to an external site.)

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