Step 1: Pick two products that are available in the marketplace.
· The first product should be well-established (i.e. available for many years) from a well-established company.
· The second product should be a new product, recently released, from a young company.
Step 2: For each product, illustrate where you believe it lies in the product lifecycle.
· Be sure to clearly show how you came to the conclusion for each of your four products.
Step 3: For each product, comment on the organizational processes that led to its development.
· Speculate as to how you believe the product development processes are different and similar between the two organizations (one well-established and one new). Consider issues such as approvals, timing, and organizational design.
Step 4: Pick two products that failed in the marketplace.
· These can be products that recently failed or that failed a long time ago. (HINT: Start by typing “failed products” into your favorite search engine and see what comes up.)
· Describe where the product was in the product lifecycle when it failed and speculate as to why it was not successful.
· Speculate on what the company could have done differently that might have led the product not to fail.