Another name for a company’s marketing communications mix is: the advertising program. the sales force. the image mix. the promotion mix.

1.  Another name for a company’s marketing communications mix is:

     a.  the advertising program.

     b.  the sales force.

     c.  the image mix.

     d.  the promotion mix.

2.  Which tool of the promotional mix is defined as any paid form of nonpersonal

     presentation and promotion of ideas, goods, or services by an identified sponsor?

     a.  advertising

     b.  public relations

     c.  direct marketing

     d.  sales promotion