1. Explaining Brand Architecture Decisions – Think of an organization that markets more than one products or services and respond to the following questions/statements in regards to that organization. [Note, you will need to read and refer to the “The Brand Relationship Spectrum” reading for this portion of the assignment.]
a. List at the products/services it markets. If there are more than 5, list only 5.
b. In reference to the products/services you listed, describe the organization’s brand architecture for them.
c. Explain why you think this brand architecture is (or is not) effective for these products.