1. Explaining Brand Architecture Decisions – Think of an organization that markets more than one products or services and respond to the following

1.      Explaining Brand Architecture Decisions – Think of an organization that markets more than one products or services and respond to the following questions/statements in regards to that organization. [Note, you will need to read and refer to the “The Brand Relationship Spectrum” reading for this portion of the assignment.]

a.      List at the products/services it markets. If there are more than 5, list only 5.

b.      In reference to the products/services you listed, describe the organization’s brand architecture for them.

c.      Explain why you think this brand architecture is (or is not) effective for these products.