1. Do a quick segmentation of the instant soup market. 2. Come up with a new soup flavour. State which segment(s) you’ll be targeting with it. What

November 25, 2020/in /by brainyhomeworkhelp

1. Do a quick segmentation of the instant soup market.

2. Come up with a new soup flavour. State which segment(s) you’ll be targeting with it. What will be the price of your soup?

3. Explain the following elements of embodied product for your soup:

a. Packaging

b. Branding

4. Taste the concept of your soup with peers/family.

5. Plan a communications mix for your soup: where will it be promoted?

6. Come up with a creative brief for an external agency to promote your soup.